This article about how important it is to attract your website visitors' attention and gain their trust, by offering them valuable information first, made me think.
Google analytics offers clear insight in the popularity of the links (in the menu) of your website, so you could sort your menu items on popularity with the most popular links at the top, in order to have your visitors seeing these links earlier.
At the same time, these most clicked links appear to lead to the information you're offering :)
So when the most popular links are placed at the top of your menu, your visitors will find what they are looking for faster and they migth stay on your website for a longer time, maybe then they'll fill out your contact form or even buy your product.
